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Recent Strategic Planning Articles | What is Your Value Proposition? |
| The term value proposition has been around since Michael Lanning coined it in 1984, while working for McKinsey and Co. So why do so few companies know what it is, or truly understand how they add value in the marketplace? Read more... |
| A Vision of Failure |
| Envisioning the failure of your company can be as important as envisioning its success. There is nothing like winding down a business after catastrophic failure to help you step back and really understand the big picture with remarkable clarity. Why not understand failure so that it never really happens. Read more... |
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